Privacy Policy

Privacy Policy Last updated: 26 June 2026 Introduction Your privacy is important to us. Rudram Market Development Services Ltd, trading as Lila Rasa, is committed to protecting and respecting your personal data and handling it securely and responsibly. This Privacy Policy explains how we collect, use, store and protect personal data when you use our website, create a trade account, place an order, contact us, subscribe to our communications or otherwise interact with us. Who We Are Rudram Market Development Services Ltd Trading as Lila Rasa Registered Address: 12 Chichester Way, London, England, E14 3EG Warehouse: 5 Ironside Way, NR9 4LF Email: trade@lilarasa.co Phone: 07760896932 / 07760896662 For the purposes of data protection law, Rudram Market Development Services Ltd is the data controller of your personal data. Trade Website Notice Our trade website is intended for business customers, retailers, trade buyers and professional users. Much of the information we collect relates to business activity. However, some information may still identify an individual, such as a name, email address, phone number or delivery contact. Where information can identify an individual, we treat it as personal data. How We Collect Information We may collect information about you when you: Visit or browse our website Create a trade account Place an order Contact us about products, orders or services Subscribe to newsletters or marketing communications Request catalogues, lookbooks, price lists or other materials Contact us by email, phone, trade show, social media or through a third-party marketplace Interact with our emails, website or online forms We may also collect certain information automatically through cookies, analytics tools and website technologies. Information We May Collect The personal data we collect may include: Name Email address Phone number Company name Job title or role Billing address Delivery address VAT number or company details, where provided Order history Account login details Payment status and transaction references Correspondence and customer service records Marketing preferences IP address Device, browser and website usage data Pages visited, links clicked and actions taken on our website or emails We only ask for information that is relevant to our business relationship with you. Payment Information If you make a purchase online, your payment is processed securely by third-party payment providers. We do not store or retain full card details. We may retain limited payment-related information such as payment status, transaction references, invoices and accounting records where required for business, tax or legal purposes. How We Use Your Information We use your information to: Create and manage your trade account Process and fulfil orders Arrange delivery and dispatch Communicate with you about orders, enquiries, payments and product availability Provide customer support Send catalogues, lookbooks, price lists or trade information Manage returns, damaged goods claims or delivery issues Maintain business and accounting records Improve our website, products and services Send marketing communications, where permitted Understand how customers use our website and emails Protect our website, business and customers from fraud, misuse or security issues We will never sell your personal data. Lawful Basis for Processing We rely on different lawful bases depending on how we use your personal data. We may use your data because it is necessary to perform a contract with you, such as processing orders, managing your account and arranging delivery. We may use your data because we have a legitimate business interest, such as responding to enquiries, managing trade relationships, improving our services, keeping business records, preventing fraud and sending relevant B2B communications. We may use your data because we have a legal obligation, such as retaining invoices, tax records and accounting information. Where required, we may rely on your consent, for example for certain types of email marketing or non-essential cookies. You may withdraw consent at any time where consent is the lawful basis for processing. Marketing & Communications We may send you trade-related updates, including: New product launches Catalogue updates Seasonal collections Promotions and offers Trade show announcements Stock availability updates Information relevant to your business relationship with us Where required, we will only send marketing communications if you have opted in or where we are otherwise permitted to do so under applicable law. You can unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting us at trade@lilarasa.co. If you opt out of marketing, we may still contact you about existing orders, account matters, payments, delivery issues or other service-related communications. Sharing Your Information We only share your information where necessary for business, operational or legal purposes. We may share your data with: Courier and delivery partners Pallet and specialist delivery providers Payment processors Website hosting providers IT and security service providers Email marketing platforms Accounting and bookkeeping providers Professional advisers, where necessary Marketplaces or sales platforms, where you place an order through them Legal, regulatory or tax authorities, where required These third parties are only permitted to use your information for the purpose of providing their services to us or where legally required. International Transfers Some of our service providers may process data outside the United Kingdom. Where personal data is transferred outside the UK, we will take appropriate steps to ensure that your information is protected in accordance with applicable data protection laws. Data Retention We keep personal data only for as long as necessary for the purpose it was collected. We may retain order, invoice, payment and accounting records for as long as required by tax, accounting and legal obligations. Trade account information may be retained while your account remains active or while we have an ongoing business relationship with you. Marketing data is kept until you unsubscribe or ask us to stop contacting you. Enquiry and correspondence records may be retained for a reasonable period to help us manage customer service, future enquiries and business records. When data is no longer required, we will delete it securely or anonymise it where appropriate. Your Rights Under data protection law, you may have the right to: Access the personal data we hold about you Request correction of inaccurate or incomplete data Request deletion of your personal data in certain circumstances Request restriction of processing in certain circumstances Object to processing in certain circumstances Object to direct marketing at any time Request transfer of your personal data in certain circumstances Withdraw consent where we rely on consent To exercise any of these rights, please contact us at: trade@lilarasa.co We may need to verify your identity before responding to your request. Complaints If you have concerns about how we use your personal data, please contact us first so we can try to resolve the matter. You also have the right to complain to the UK Information Commissioner’s Office, the UK supervisory authority for data protection matters. Cookies Cookies are small text files placed on your device when you visit a website. We may use cookies and similar technologies to: Enable core website functionality Keep the website secure Remember preferences Analyse website traffic and usage Improve the website experience Understand how visitors interact with our website and emails Some cookies are necessary for the website to function. Others, such as analytics or marketing cookies, may require your consent. You can manage or disable cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled. Where required, we will provide a cookie notice or cookie preference tool to allow you to manage your choices. Third-Party Websites Our website may contain links to third-party websites, marketplaces or platforms. This Privacy Policy applies only to our website and our own processing of personal data. We are not responsible for the privacy practices, content or security of external websites. We recommend reviewing their privacy policies separately. Data Security We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, alteration, disclosure or destruction. However, no website, email system or online service can be guaranteed to be completely secure. You are responsible for keeping your account login details confidential. Changes to This Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We recommend reviewing this Privacy Policy periodically.